Painting and Decorating Advertising Ideas for a Thriving Business
As a painting and decorating business owner, you know that being different from your competition is essential to attracting new clients and keeping old ones coming back. With the rise of technology and the internet, advertising your business has become more accessible and cost-effective than ever before. This article will cover some of the most effective painting and decorating advertising ideas to help you grow your business and reach your target audience.
Utilise the Social Media platforms:</strong>
One of the best ways to reach your target audience is through social media platforms like Facebook, Instagram, and LinkedIn. Social media is a great way to show off your recent projects, get in contact and interact with potential clients. Consider posting before and after photos of your projects (no, these are not dead and boring), and mix in some work-in-progress photos as people love to see the behind-the-scenes and can get a better feel for you and the company. Ask for feedback from your followers, and use things like “colour ideas” and ‘feature wall or no feature wall” to see if you get some comments; this is great for engagement, which means that the Meta algorithm will show you more. You can also use social media to share special offers, promotions, and any other news about your business.
Attend Local Events and Network:
Attending local events and networking with other professionals in the home improvement industry can be a great way to reach new clients. Offer your services to others, and they will be more likely to refer you to their clients. You can also participate in local events, such as home and garden shows, to showcase your services and meet new people. This can help build relationships with potential clients and increase your exposure in your community.
Offer a Referral Program:
Encourage happy clients to refer their friends and family to your business. Offer incentives for every referral that leads to a successful project. This can be as simple as a discount on their next project, a gift card, or even a referral bonus. By offering something in return, you are encouraging your clients to spread the word about your business, which can lead to new clients and increased revenue.
Claim Your Google My Business Listing:
Google My Business is a free service that allows you to manage your business information online. By claiming your Google My Business listing and ensuring your information is up-to-date, you can improve your visibility on search engines and make it easier for potential clients to find you. This includes your business name, address, phone number, website, and hours of operation. You can also include photos of your work and receive reviews from your clients, which can help you build credibility and attract new clients.
Distribute Flyers in High-Traffic Areas:
Flyer distribution can be an effective way to reach potential clients in your local area. Look at the areas and demographics that you want to market to, and then go around posting in postboxes. Depending on your target audience, you could consider distributing flyers in high-traffic areas like local supermarkets, shopping centres, and community centres. But, if you are looking for high-end clients, then this wouldn’t be suitable. Be sure to include your business name, contact information, and a description of the services you offer. You can also offer special discounts, or limited-time offers to entice people to try your services. If you want to design them yourself then Canva is a great platform, they also offer a direct to print service which we have used before and has a fast turnaround.
Invest in a Professional Website:
A professional website is essential for any business in today’s digital age. Your website should showcase your portfolio and display your contact information, making it easy for potential clients to find you. Don’t expect your website to be the be-all and end-all though, as you need to direct people to it to make it successful. Consider investing in search engine optimisation (SEO) to improve your visibility on search engines and reach a wider audience. Your website should be easy to navigate and include a call-to-action that encourages people to contact you for more information or to schedule a consultation.
Send Direct Mail to Your Target Audience:
Direct mail can be a cost-effective way to reach your target audience and promote your business. This is probably one of the most complex forms of advertising, but if you were looking to target the likes of Architects or Interior Designers, then this could be fruitful. At the end of the day, 1 enquiry pays for the campaign, but I wouldn’t do this very often. Direct email marketing would be preferable in our experience.
Give some or all of these a try, and let us know if you have any success. Feedback is really important to us, and it would be great to know how you are getting on.
Want to join The Decorators Growth Club Pro Members?
A great way to ensure business development is to join The Decorators Growth Club Pro Members because we help and encourage you with all of the above. Plus, you join with fellow decorators with the same problems as you, who are also there to help and guide you along the way with their own experiences. If you are interested but don’t want to part with any money, then check out the decorator’s growth club FREE group where we post lots of great tips that can help us make more money, BUT the best way to get even more help and guidance is to join the Pro Members Group for only £25 a month.
