There are over 3.6 billion social media users all around the world. Did you know Facebook accounts for a staggering 59% of this population? That’s more than half of the total number. What this means is that you can boost your online sales with Facebook Marketing if it is set up and run effectively.
Facebook also owns Instagram, Messenger, and WhatsApp, and all these platforms can communicate and share resources. Also, Facebook provides different internal platforms that can be used for effective marketing such as groups, pages, the marketplace, etc.
So, if you really want to push your business visibility and generate more sales via social media, Facebook is arguably the best place for you. Let us consider how you can maximise Facebook and its features for your business marketing.
Setting up Your Business on Facebook
There are several things you need to know and do for your business to gain more attention and generate more sales via Facebook. Some of the key recommended steps include:
Create a Page
This is the first step you need to take to have your business on Facebook. It is recommended that you create a business page and not a personal profile. Apart from being more professional, Facebook pages have extra marketing-related advantages over personal profiles.
Customise Your Page URL
When you set up a Facebook page for your business, it comes with a randomly assigned URL. It may be hard for people to easily identify this default link when you share it. So, it is advised that you change it into a URL that can easily be recognised as your brand.
For example, you may get a URL like facebook.com/pages/yourbusiness/1234567. If your brand name is Shell, you can change the link to facebook.com/Shell for better recognition.
Optimise Your About Section
The ‘About’ section of your page is meant to give your visitors good information about your brand. There’s no need for long stories, keep it concise but attractive. Take note of the preview section and optimise it with descriptive content including relevant key words for your industry.
Post Relevant Content
Nobody stays on a page just because it is nicely set up. You need to keep it engaging with relevant content that will spark the interest of your potential customers. Study your audience and understand what appeals to them so you can find ways to integrate your marketing in your posts.
Schedule Posts for Consistency
For your marketing to yield sales results, your posts on your page must be done accurately. Find out the best time a post reaches your audience better, and if you cannot keep up with it, schedule a post. A scheduled post is activated and posted at a particular date and time you set using scheduling on Facebook.
Marketing Benefits of Having a Facebook Page
Setting up a page instead of a personal profile for your business has many advantages to your marketing and sales. Some of them include:
A Facebook page gives your business a professional feel. Pages are meant for organisations, so people regard your business less when it is presented as a personal profile. Trust is vital if your marketing must yield sales, and that’s what a page helps you to do.
With a personal page, your marketing can only reach your friends and network of friends. But anybody can follow and like your business page and get notified when you post anything online.
Facebook ads help you push your content to reach a much wider audience. You can also advertise to a target location or category of users. That way, you can get to increase your posts’ engagements and generate more sales.
But you cannot run ads on personal profiles. With a business page, you can advertise your promotion sales, campaigns and target them to whichever audience you want.
This is one of the most important features of a Facebook business page. Insights help you understand the performance of your posts and the behavior of your audience. As such, you can make better-informed decisions on how to reach your marketing targets more effectively.
Facebook does not just grant you access to a large audience, it also provides you with tools and features to reach them. With a well set-up page and good marketing strategies, you can maximise your Facebook audience and boost your sales by a wide margin.
If you’d like to know more on how you can enhance your marketing skill and grow your visibility, join us in the Marketing Support Group, our free marketing support Facebook Group just for decorators. If you’re ready to take a bigger leap and get the answers for the questions you didn’t know to ask, then join us in The Decorators Growth Club – All Access. For just £47 per month, you’ll have access to over 32 webinars, weekly support and Facebook Lives.
Find out more on our website.