The Social Media Posting Guide: How Often To Post On Each Platform
Introduction
As a decorator, you know that social media is a great way to showcase your work, attract new clients, and build your brand. But with so many different platforms out there, it can be hard to know how often to post on each one.
The good news is that we’ve got you covered. This guide will give you a rundown on how often to post on each platform, as well as some tips on what kind of content to post. So whether you’re a decorating newbie or a social media pro, this guide will help you make the most of your online presence.
Why is a posting schedule important?
A posting schedule is important for any decorator looking to maximise their social media presence. When you have a plan for when and how often you post, you’ll be more likely to stay within your posting limits each month – plus, you’ll have an easier time staying organised. A posting schedule also helps you create a consistent presence on each platform. By consistently posting content at the same time each week or month, you’ll build a following of people who know when to expect new posts from you. This can help increase engagement and ultimately help you attract more clients.
What platforms should you post on?
Most decorators should consider having a presence on the three major social media platforms – Instagram, Facebook, and Twitter. Each platform caters to a different audience, so it’s essential to understand the specific benefits of each. Instagram is a visual platform and perfect for decorators looking to showcase their work. Plus, Instagram is great for building relationships with potential clients and other decorators in the industry. Facebook is a great platform for promoting your services and engaging with a larger audience. You can also use it to generate leads and build relationships with potential clients. Twitter is great for engaging with others in the decorating industry, as well as potential clients. You can also use it to share quick updates and helpful tips.
How often should you post on each platform?
The frequency of your posts should depend on the platform. On Instagram, for example, you should aim for one post a day. This will help you keep your content fresh, and your followers engaged. On Twitter, you can post more often – up to three times a day. As for Facebook, one post a day should be sufficient. It’s important to note that while you don’t want to post too much, you also don’t want to post too little. Making sure you’re consistently active on each platform will help ensure your content remains visible to your followers.
What kind of content should you post?
When it comes to social media, content is king. You should always aim to post content that is relevant to your audience and helpful to them. On Instagram, it’s a good idea to post a mix of photos and videos showcasing your work. You can also use the platform to offer behind-the-scenes looks at your projects, answer FAQs, and provide helpful decorating tips and advice. On Facebook, you can create more in-depth posts about decorating trends, tips, and tutorials. Also, be sure to include calls to action, prompting people to like, follow, and contact you. For Twitter, you can use the platform to share helpful articles, comment on industry trends, and engage with your followers. It’s a good idea to check on the analytics and see which type of content resonates best with your audience, whether it be video, photo or carousel posts. You can then plan your next batch of content based more on what your audience prefers rather than what you “fancy” posting.
What time of day should you post?
The ideal time to post on each platform will depend on your audience. But generally speaking, we have found it best to post on Instagram, Facebook, and Twitter around 6-7 pm as that’s when most people are online and engaging with content. Still, you need to test your audience and keep an eye on when the engagement is at its highest. It’s also essential to keep local time zones in mind when scheduling your posts. Posting at the wrong time of day could mean you’re missing out on your target audience.
To wrap things up
Creating a social media posting schedule can seem daunting, but it’s essential for decorators looking to maximise their visibility. With a strategic plan in place, you can increase your brand awareness, engage with potential clients, and ultimately grow your business. Take some time to think about which platforms are right for you, how often you should post on each one, what kind of content you should showcase, and the ideal time of day to post. When you have your own social media routine down pat, you’ll be able to stress less and focus on what you do best: decorating!
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A great way to ensure business development is to join The Decorators Growth Club Pro Members because we help and encourage you with all of the above. Plus, you join with fellow decorators with the same problems as you, who are also there to help and guide you along the way with their own experiences. If you are interested but don’t want to part with any money, then check out the decorator’s growth club FREE group where we post lots of great tips that can help us make more money, BUT the best way to get even more help and guidance is to join the Pro Members Group for only £25 a month.
