11 great business development ideas to help your decorating business

As a decorator, business development is crucial for the growth and success of your business. From identifying new opportunities to expanding your client base, there are many strategies and tactics that can help you develop your business and increase revenue. This blog will discuss some effective business development ideas to help you take your decorating business to the next level.

1. Identifying new opportunities: One of the most important aspects of business development is identifying new opportunities for growth. This could include diversifying your services, such as offering new services like wallpaper hanging or expanding into new markets, such as commercial or new build properties. You can increase your revenue and grow your business by identifying new opportunities.
2. Networking: Networking is a powerful tool for business development. You can meet new potential customers and promote your business by attending local business events and networking opportunities such as BNI or Business over breakfast. Joining local business associations can also be a great way to connect and learn about industry trends; however, these are few and far between in some areas. Networking can be a great way to connect with other trades, and you never know who you might meet who could be in need of your services. We talk more about networking in this blog here.
3. Building a strong brand: Building a strong brand is essential for business development. By creating a strong brand, you can establish your business as a trusted and reliable provider of everything related to decorating. This includes developing a unique logo and visual identity and creating a consistent message across all your marketing materials. Building a strong brand can differentiate you from the competition, make you stand out and attract new customers. We wrote a blog a little while ago about how to create your decorating brand, and you can read the blog here.
4. Building a strong team: Building a strong team is essential for business development. Hiring and training the right people ensures that your business is run efficiently and effectively. This includes hiring the right people for the right roles and providing ongoing training and development opportunities to help your team grow and develop. By building a strong team, you can ensure that your business is well-positioned for growth and success.
5. Offering exceptional customer service: Offering exceptional customer service is also essential for business development. By providing a high level of service to your customers, you can ensure that they are satisfied and will return for future business. This includes responding promptly to customer queries and complaints and going above and beyond to meet their needs. You can build strong relationships with your customers and ensure their loyalty by offering exceptional customer service.
6. Continuously improving your skills: Continuously improving your skills is another essential factor in business development. By staying up to date with the latest trends and techniques in decorating, you can ensure that you are offering your customers the best possible service. This includes doing training courses (PaintTech Training Academy offer a range of courses), attending workshops, and reading industry-related magazines, blogs and posts. By continuously improving your skills, you can ensure that you offer your customers the best possible service, on-trend services and stay competitive in the market.
7. Investing in marketing: Investing in marketing is essential for business development. By promoting your business and reaching potential customers, you can ensure that your business is growing and reaching new heights. This includes developing a marketing plan for advertising, social media, and other marketing tactics. Investing in marketing and keeping your brand consistent can ensure that your business is reaching new audiences and keeps growing.
8. Building a strong online presence: Building a strong online presence is essential for business development. By creating a professional website and utilising social media plus online directories, you can make it easy for potential customers to find you. Ensure your business information is accurate and up-to-date, and encourage satisfied customers to leave positive reviews. Building a strong online presence can be a great way to reach new clients by targeting the people who are searching for the decorating services you offer in your area.
9. Investing in technology: Investing in technology is essential for business development. You can streamline your operations and improve efficiency by utilising the latest tools and software. This includes investing in project management software, design software such as canva for social media content, and communication tools that can help you stay organised and on top of your workload. By investing in technology, you can ensure that your business is running smoothly and effectively.
10. Building a referral program: Building a referral program is essential for business development. You can increase your customer base and revenue by rewarding your current customers for referring their friends and family to your business. This can include offering discounts or other incentives for referrals and making it easy for customers to refer others to your business. By building a referral program, you can increase your customer base and revenue while also creating a sense of community and loyalty among your customers.
11. Obviously, another great way to ensure business development is to join The Decorators Growth Club Pro Members because we help and encourage you with all of the above. Plus, you join with fellow decorators with the same problems as you, who are also there to help and guide you along the way with their own experiences. If you are interested but don’t want to part with any money then check out the decorator’s growth club FREE group where we post lots of great tips that can help us make more money, BUT the best way to get even more help and guidance is to join the Pro Members Group for only £25 a month.

In conclusion, business development is crucial for the growth and success of your decorating business. By identifying new opportunities, networking, building a strong brand, team, and online presence, offering exceptional customer service, continuously improving your skills, investing in marketing and technology, and building a referral program, you can take your business to new heights. Always be open to new opportunities and never stop learning, as the decorating industry constantly evolves and changes. With the right strategies in place, you can ensure that your business is well-positioned for growth and success.